What does “Sabor” means to a Mexican?

The word opens a spectrum of meanings and cannot be limited to a one single translation. Of course, literally, it means taste and is related to the taste of foods. And for those who have traveled Mexico, they know that Mexican food can have a million different tastes, most often leaving a strong impression.

But the “Sabor” of Mexico is something more; it is deeply rooted in the Culture and is what gives spirit and joy to its people. And it is contagious, leaving visitors with a feeling of happiness and joy, unexplainable if unlived.

It is what makes people want to stay and what makes them miss this beautiful country when they leave.